Founded in Montreal, Les Façons is a fashion media platform that redefines how audiences discover, experience and shop fashion online. By blending editorial storytelling with innovative e-commerce technology, the platform bridges the gap between runway inspiration and real-time purchasing.
Created by e-commerce and digital media authority Andrea Kindarji, Les Façons launched in April 2014 with a bold vision: to transform traditional fashion media into an immersive, interactive shopping experience. From runway shows to behind-the-scenes access, the platform exposes the lavish world of trends, luxury and exclusivity through a digital-first lens.
At the core of Les Façons’ approach is breakthrough motion-touch technology, converting runway presentations, designer collections and fashion films into shoppable video content. This innovation allows viewers to explore collections in motion while seamlessly transitioning from inspiration to purchase.
Based in Montreal, Les Façons draws from French-inspired aesthetics, combining striking imagery with a refined and minimalist digital design. The platform prioritizes concise content, intuitive navigation and a premium visual language, positioning itself as a modern authority in fashion media.
Covering fashion news, backstage access, lookbooks and capsule collections, Les Façons also highlights celebrity collaborations and international boutique openings. Each feature is designed to immerse readers in what is happening now, while offering direct access to curated luxury and contemporary brands.
With its avant-garde approach to digital retail, Les Façons stands as a pioneer in merging editorial content with commerce. By translating trends into desirable, accessible purchases, the platform offers brands limitless exposure and consumers a new way to engage with fashion.
More than a media outlet, Les Façons presents “The Ways of Fashion”, an evolving digital gallery where style, technology and storytelling converge. It speaks to sophisticated audiences seeking inspiration, individuality and a deeper connection to the fashion world.
