A New Holiday Destination at Carrefour Laval
Big news for fans of Quebec-based fashion brand Girl Crush.
Founded by content creators Lucie Rhéaume and Cindy Cournoyer, the brand has announced the opening of a brand-new physical store at Carrefour Laval, one of the most iconic shopping destinations in the Greater Montreal area.
Scheduled to open on November 20, the new boutique arrives just in time for the holiday shopping season. For the founders, this location holds strong emotional value. On social media, they shared that they grew up in the area and used to meet at Carrefour Laval to shop, long before launching their own brand.
This new store will bring Girl Crush’s vibrant and playful universe to Laval’s North Shore, transforming the mall into a festive stop for fashion lovers throughout the holidays.
The Rise of Girl Crush: A Distinctive Style
Launched as a brand celebrating a bold, girly, and glamorous aesthetic, Girl Crush quickly carved out its space in Quebec’s fashion scene. Known for its colorful designs and highly Instagrammable pieces, the brand blends current trends with unapologetic femininity.
Girl Crush collections are designed to feel fun, confident, and expressive, appealing to a community that values fashion as a form of self-expression. This strong visual identity, combined with the founders’ digital influence, has helped the brand grow rapidly beyond its initial online presence.
What started as a digital-first label has now evolved into a recognizable name in Quebec retail, proving that local brands can successfully bridge the gap between online culture and physical shopping experiences.
From Pop-Ups to Permanent Expansion
The Laval opening follows a series of successful physical retail experiences for Girl Crush. While the brand was initially available almost exclusively online, pop-up shops and temporary locations allowed it to build strong, direct connections with its community.
Over the years, Girl Crush has expanded through permanent and pop-up stores in Chicoutimi, Gatineau, Montreal, and Quebec City, steadily growing its footprint across the province. The new Laval location continues this strategy, offering North Shore shoppers easier access to the brand, especially during the busy holiday season.
For residents of Laval and surrounding areas, the announcement comes as welcome news: a Girl Crush boutique closer to home, perfectly timed for festive shopping. For the brand, it marks another meaningful milestone in its expansion, one rooted in both personal history and long-term growth.
