10 Independent Fashion Brands to Discover Right Now
Buying less but better has become a shared ambition in fashion, but knowing where to look remains the real challenge.
Beyond fast fashion and seasonal overconsumption, independent labels offer a more thoughtful alternative: small-scale production, strong creative identities, and garments designed to last. From Canada to Australia, Spain, and France, these brands take their time, prioritizing quality, craftsmanship, and individuality over trends.
Here are 10 independent fashion brands worth discovering right now, whether you’re looking to build a timeless wardrobe or find your next standout piece.
Pro tip: these brand names also make excellent keywords when shopping second-hand online, a smart way to consume more consciously while saving money.
Atelier Tulpe (Canada)
Based in Vancouver, Atelier Tulpe designs and produces womenswear locally, blending playful details with minimalist silhouettes. Known for reversible and adjustable pieces, the brand offers versatile garments inspired by modern femininity, with subtle nods to European labels like Paloma Wool and Gimaguas.
Par Moi (Australia)
Founded in Melbourne, Par Moi was created as a direct response to fast fashion. Every piece is made to order using deadstock fabrics, with no seasonal calendar. The result: thoughtful, durable clothing rooted in personal style rather than trends.
COOSH (Ukraine)
Originally launched as a showroom by influencer Alina Frendiy, COOSH has grown into one of Ukraine’s most sought-after independent labels. Its aesthetic blends Scandinavian minimalism with masculine tailoring, resulting in clean, structured, and contemporary silhouettes.
Assembly Label (Australia)
Inspired by Australia’s coastal landscapes, Assembly Label focuses on neutral tones, relaxed cuts, and carefully selected materials. The brand offers high-quality essentials and elevated basics designed for everyday wear and effortless layering.
Sonya Lee (Canada)
Toronto-based Sonya Lee creates sculptural leather bags and accessories by hand. With a deliberately small core collection, the brand balances functionality and design, producing statement pieces that feel architectural yet wearable.
Amlul (Spain)
Entirely made in Spain, Amlul is known for its expressive dresses and vibrant colors. Designed to transition seamlessly from day to night, the brand emphasizes craftsmanship and timeless summer-ready silhouettes with a refined edge.
About Arianne (Spain)
Founded in Barcelona in 2010, About Arianne specializes in handcrafted footwear with a retro-chic sensibility. Each design reflects Spanish shoemaking expertise, combining nostalgia, elegance, and modern wearability.
Maison Cléo (France)
Maison Cléo operates outside the traditional fashion system. Each garment is handmade in France, produced on demand and made using surplus fabrics from couture houses and factories. The brand embraces transparency, slow fashion, and individuality.
My Mum Made It (Australia)
What started as handmade garments sewn by a mother quickly evolved into a cult fashion label. My Mum Made It delivers playful, feminine, and sometimes daring designs that have gained strong traction across social media platforms.
Bohème Goods (Canada)
Created by Canadian designer Sarah Shabacon, Bohème Goods focuses on comfort-driven, minimalist clothing rooted in circular fashion. The brand regularly donates to Indigenous organizations and redistributes unsold stock to women’s shelters.
Why Independent Brands Matter
These independent labels share a common philosophy: slowing down fashion and restoring value to clothing. Through intentional production, creative freedom, and responsible practices, they offer a compelling alternative to mass-market fashion.
In a rapidly shifting industry, these brands prove that style, ethics, and desirability can coexist, and that investing in fewer, better-made pieces is more relevant than ever.
